About us

The Lucky Charm (TLC), established in 2001 is one of the first newsagency franchises in Australia.

TLC is in the market to deliver exceptional service, convenience and quality products to our customers. With this in mind, The Lucky Charm launched it’s purpose built Back to School website in 2015 - a simple, convenient and secure school supply purchasing solution for busy parents.

Benefits to Parents

The Lucky Charm is here to take the hassle out of organising your school stationery supplies during the Back to School season.

Parents can save time at the start of the year by cutting out those multiple trips to the stores to pick up school supplies.

The custom built Back to School website can be accessed anywhere, anytime on any device. It’s quick and easy to navigate. Payment is made securely using Paypal and parents have the option of collecting the products from their local TLC store or have it delivered to a nominated address.

There’s just no faster or simpler way to shop for your school supplies.

Let us do the work for you! Place an order.

Benefits to Schools

Schools that are part of the Back to School program have peace of mind and know that all students will start the school year with the same high quality range of products.

Local TLC stores are able to combine group resources and buying power to bring your school and the community the finest products at the best prices. We may also be able to offer attractive rebates that will benefit your school community.

If you would like to participate in our Back to School program, please get in touch.